Inclusive capitalism, disruptive innovations, triple bottom line, scalability… My head is abuzz with catchy expressions after spending the past weekend at the 13th Social Enterprise Conference* at Harvard University, Cambridge, MA.
The crowd of 1,500 young, passionate (and caffeinated) attendees bounced around the hallways between panel discussions, hands-on workshops, and the much-anticipated Pitch for Change Competition. The excitement and entrepreneurial spirit were palpable. When meeting someone, the question was not the usual “What do you do?” with which East-Coasters usually strike up conversations, but rather, “What’s your idea?”
Change the F*ing World
Daniel Epstein of Unreasonable Institute set the tone of the conference by opening the keynote address with a reminder of what unites all attendees: a deep desire to Change the F*ing World (take note of the newest acronym on the block: CTFW). He was joined on stage by Kavita Shukla of Fenugreen, Lauren Bush of FEED, and Taylor Conroy of Destroy Normal – three young social entrepreneurs making an impact.
One of the topics discussed was fundraising. Taylor’s advice: the most effective way to raise funds for your project is to reach out to people you personally know, ask for little (microgiving), show them the tangible impact of their gift, and finally, acknowledge them (a little recognition never hurts). Lauren’s FEED Project which has sold over half a million bags, providing 60 million meals in the process, perfectly illustrates the last two points: every FEEDbag features a printed number on it that indicates how many children are being fed by your purchase.